How To Use Your Autoresponders Responsibly

As a result of increased problems of unsolicited emails, spam laws become very strict. Breaking spam laws can lead into serious trouble such as losing your online business and may even lead into the courts. For this reason, it is extremely important that you learn to use your autoresponder responsibly.

Use of autoresponders makes your online business much simpler since they are very powerful marketing tools. However, if they are used in a way that they are not intended, they can quickly turn your life into a nightmare!

The first thing on how to use your autoresponders responsibly is to never add people to your autoresponder mailing list that should not be there. If they have requested information from you, they should automatically be added, and you should have a ‘double opt-in’ method in place to make them confirm that they have
requested the information. This serves to protect you and them.

Secondly, each autoresponder message should include an unsubscribe link, usually located at the bottom of the message, that the recipient can click that will automatically remove them from the mailing list.

They must be able to click on that link to unsubscribe from your mailing list if they don’t wish to receive any messages anymore.

Without that link, you will be breaking the spam laws, and you risk having your website, your ISP service, your email, and your autoresponders shut down!

Of course, we all want to build a list of thousands or even millions of people, but it must be done responsibly, and this takes time. As many marketers say money is in the list. And the more subscribers you have, the more possibility of earning more money. It’s very possible to build a massive list but don’t get in a hurry and break all the rules and laws in an attempt to build a large list. This may only result in losing your list altogether!