How to Choose a Niche Market

If you’re considering opening your own affiliate marketing website, you have to pick a product to sell. It is important to pick a product that you know a lot about since you’re responsible for writing articles that try to get people to buy your product.

However, there is more to it than just writing snappy articles and providing a link at the bottom of the page. Learning how to market your articles will go a long way in determining if your site is a success or a failure.

Don’t be afraid to go “niche” in the process of picking out a product. You shouldn’t worry about picking an item that may only appeal to a small number of people. For instance picking something like televisions or books may not be a good choice since people can just go down to their local Best Buy or Barnes and Noble to get those items.

On the other hand, if you deal with a company that most people don’t have in their towns like for example, L.L. Bean or Tower Records, people will be more likely to shop with your affiliate site because of the prestige of those companies. People can get a pair of boots or a CD anywhere, but getting those items from those stores is extra special.

Make sure your content relates to the demography your after. If you’re selling life insurance, you probably want to have content that is going to connect with older folks and not the skateboarding crowd. And this advice goes the other way, too.

If you’re selling skateboards, make sure your content is going to appeal to that generation. You wouldn’t want your content to read like an ad for life insurance. Of course, there are some products, like books and CDs, that cross generations, but you can still write your content so it aims at a particular audience.

This is the other side of “niche marketing;” making sure that your content is written for exactly the people you want to buy from you.

Niche marketing can be a hard skill to master. Most people want to create a broad affiliate marketing site that doesn’t have a lot of focus so that it appeals to the most people.

While this is tempting, you can be left with a site that appeals to no one at all. By zeroing in on the group most likely to buy the product you sell on your site, you can lock yourself into a niche market and, chances are, your sales will explode.