Three Elements in Evaluating the Effectiveness of Keywords

1. Popularity. This is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations...

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Keywords Selection for the Search Engines

Search engines are one of the means that bring potential customers to your websites. However, in order for visitors to reach your website you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.Assume that the right keywords are the Open Sesame of the Internet. Look for the right words or phrases, and bingo, avalanche of traffic will...

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